Yolo County

Sunflowers

The people and places of Yolo County are deeply connected to their agricultural roots — whether it be in the county seat of Woodland, the college town of Davis, home of UC Davis, or the rural areas of Winters and beyond. Still, with a populace dominated by its urban areas, 66 percent of jobs are considered white collar, with 19 percent blue collar workers and 15 percent working in services.

The median home value is $490,094, seven times income. 12 percent of Yolo residents have no high school diploma, 18 percent are high school graduates, 26 percent have some college and 44 percent have a college degree or higher. The age group breakdown generally peaks at 20-24 (12 percent), then decreases as age increases. The median age is 32.

As far as common experiences or demographics, the largest tapestry “lifemode” segments in the county are Scholars and Patriots (14,625 or 19 percent of households), Ethnic Enclaves (13,310 or 17 percent of households), Middle Ground (10,754 or 14 percent of households) and Affluent Estates (8,520 or 11 percent of households), according to Esri. The biggest cohorts of households are described by College Towns (10,281 or 14 percent), Front Porches (6,975 or 9 percent) and Up and Coming Families (5,424 or 7 percent).

Market Demographics

The population of Yolo County is 220,785  across 76,414 households. The median disposable income is $55,707. The median household income is $69,593, with $34,482 per capita. The median net worth is $59,194. The largest cohorts of household income are, in decreasing order by population, between $100,000 and $150,000 (16 percent of households), between between $50,000 and $74,999 and between $75,000 and $99,999. The smallest group of households earn between $15,000 to $24,999 (7 percent).

Davis Enterprise

The Davis Enterprise serves the cities of Davis and Woodland, publishing two times a week on Wednesdays and Sundays. With a loyal audience of readers, it has time and again been voted the most important source of local information in an independent survey of Davis residents. The Winters Express, a subsidiary of the Davis Enterprise, publishes Winters-focused news and features to Winters residents each week on Wednesdays.

davisenterprise.com – The paid online site for the Daily Republic, providing updated local news and information about our community. All of our specialty products and content are also represented here.

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Niche Publications

Yolo Magazine, in concert with its sister online activity and business directory yolo.directory, serve to inspire residents to adventure beyond their backyard. Published semi-annually and available online at yolo.guide, Yolo Magazine offers fun and family-friendly activities, features, history and guides. It’s also eblasted to 30,000 local readers.

Reader’s Choice – A bound magazine dedicated to celebrating local businesses. Each year the readers of the Davis Enterprise and Winters Express vote for over 125 plus categories ranging from “Best Hamburger” to “Best Oil Change.” This magazine publishes the results and includes profiles of the winners. It publishes in the Davis Enterprise, davisenterprise.com, FB and eblasted to 50,000 local residents.

The Davis Map – A cartoon style map of Downtown Davis and the surrounding area including UCD helps students and visitors locate local businesses and attractions in Davis. Business logos and artwork are included to make this fun, friendly map an exciting way to get to know the town. The map is handed out to local businesses to distribute as well as printed in the Davis Enterprise throughout the year celebrating events downtown, Central and Community parks. It’s published prominently on the davisenterprise.com and shared on FB.

Welcome to Davis & Welcome to Winters – Two annual publication that inform our newcomers and long-time residents of all that the Davis and Winters’ communities have to offer. These two magazines are distributed in their respective communities. Welcome to Winters is direct mailed to all Winters’ residents while Welcome to Davis publishes in the Davis Enterprise, given to local retailers, handed out at various locations around Davis, published online, on FB and eblasted to 30,000 area residents.

Holiday Homes and Gift Guide – Kicking off the Holiday shopping season is our Holiday Wish Book. A bound magazine showcasing products, services and holiday greetings. This glossy magazine publishes in the Daily Republic, Winters Express and Davis Enterprise and is eblasted to 50,000 Yolo and Solano Shoppers.

HomeSeller – is a weekly section dedicated to the real estate community and homeowners and features relevant content in the form of articles, tips and the most current list of homes for sale in El Dorado County.

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