El Dorado County

Located in the foothills of the Sierra Nevada mountain range, El Dorado County is home to over 80 local vineyards, has a vibrant, wild west history strewn through downtown Placerville, and enjoys the honor of being home to the highest concentration of US military veterans (per capita) of all the counties in California.

El Dorado County is at the heart of California’s Sierra Nevada Gold Rush country with pristine Lake Tahoe and 10,000 foot mountain peaks located on our eastern border. The county is home to great rivers, lakes, gold mines, historic towns, commercial fruit farms, hiking trails and magnificent views of everything nature has to offer.

El Dorado County is just 30 miles east of Sacramento, California’s State Capitol and only 40 miles west of Carson City, Nevada’s State Capitol. San Francisco lies 125 miles to the west and Reno Nevada is a mere 50 miles to our northeast.

Coloma, where gold was first discovered in the American River in 1848, is just 8 miles north of Placerville. Today the river offers world class rafting and outdoor water sports activities.


Market Demographics

The population of El DoradoCounty is approximately 181,058. The median age is 43.6 with approx. 3.1 people per household.

The median household income within El Dorado County is $68,815 and the median home value is $437,200.

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Core Publications

Mountain Democrat is published every Monday, Wednesday, and Friday with average paid circulation of 7,200. The Mountain Democrat is an all-local news format with coverage including hard news, sports, entertainment, and lifestyle.

Mountain Democrat.com is a paid website that features local news and information about El Dorado County, updated on a daily basis by our local news team. All of our specialty products and content are also represented here. We reach over 100,000 monthly unique visitors, with approximately 175,000 sessions and 300,000 page views.

Village Life is published every Wednesday and provides local news coverage of the affluent community of El Dorado Hills. This publication is direct mailed to over 6,500 homes each week. We reach over 25,000 unique monthly unique visitors with approximately 50,000+ sessions and approximately 100,000 monthly page views.

Villagelife.com is an open access website that features local news and information pertinent to the residents of El Dorado Hills, California. The 100% local content is updated on a regular basis by our team of local journalists.

Cameron Park Life is a free monthly newspaper serving the communities of Cameron Park and Shingle Springs, California. This newspaper is direct mailed to over 6,500 households.

Georgetown Gazette is a weekly, direct mailed newspaper serving residents living in Georgetown, Kelsey, Garden Valley, Pilot Hill and Cool, California has a paid circulation of 1,200.

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Niche Publications

El Dorado County Adventures is a glossy magazine that focuses on travel, recreation and tourism. It can be found at area hotels, B&B’s, kiosk’s, California Visitor Centers, restaurants, and several other select, high traffic locations throughout El Dorado County.

Wine Destinations is a wine directory brochure featuring wineries in El Dorado and Amador Counties. It includes helpful user maps and information to assist wine lovers visiting the area.

Happy Healthy Pets is a glossy magazine featuring content for all types of animal lovers. This includes pet care, health, local and national services and products, with several pages of favorite pet photos provided by our readers.

Women Of Influence is a magazine whose focus is on profiling prominent local women, both historical and current. The historical profiles draw from El Dorado’s rich history and feature women who helped shape our county.

The Goldmine is a weekly publication that is direct mailed to over 14,000 households within El Dorado County. It features local advertising and engaging lifestyle content and many popular contests designed to keep our readers engaged and involved.

Anniversary Business Edition is a magazine dedicated to profiles of local businesses who are celebrating their longevity and successes in the community.

Home Source is a weekly section dedicated to the real estate community and homeowners and features relevant content in the form of articles, tips and the most current list of homes for sale in El Dorado County.

Readers Choice is a magazine dedicated to celebrating local businesses. Each year the readers of the Mountain Democrat vote for over 100 plus categories ranging from “Best Hamburger” to “Best Oil Change.” This magazine publishes the results and includes profiles of the winners.

Disaster Guide is a magazine whose focus is on informing the public on what to do during a disaster, natural or otherwise. The content includes important information on what to do, where to go and how to be prepared.

Home Improvement is a magazine whose primary focus is to educate and inform our readers on all aspects of home ownership such as remodeling, home accessories and upkeep, gardening, do it yourself projects and many more.

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