Solano County

The County of Solano sits about halfway between San Francisco and Sacramento and consists of seven cities – Benicia , Dixon, Fairfield, Rio Vista, Suisun City, Vacaville, and Vallejo – in addition to unincorporated areas. The City of Fairfield serves as the county seat. Two of the cities, Benicia and Vallejo, served as California’s State Capital in the early 1850s. Solano is one of the fastest-growing counties in the San Francisco Bay area.

The people of Solano County are predominantly white-collar workers (62%) Many folks commute to work in either the San Francisco Bay area or Sacramento, with 18% of the market spending 7+ hours commuting to and from work each week. The people of Solano are also well educated with 38% having some college education and 28% have a degree or higher. Millennials make up approx.. 26% of the total population.

As far as common experiences or demographics, the largest tapestry “lifemode” segments in the county are Family Landscapes (29,770 or 19.4% of households), Middle Ground (23,346 or 15.2% of households), and Affluent Estates (22,843 or 14.9% of households), according to Esri.

Solano County is also home to Travis Air Force Base which is located in the city limits of Fairfield and plays a vital role in the economy of Solano County. It is home to the 60^th Air Mobility Wing, the largest air mobility organization in terms of personnel in the Air Force. Travis Air Force Base is the largest employer in the county and has a local economic impact to the County of more than a billion dollars annually.

Features

Market Demographics

The population of Solano County is approximately 482,500. The median age is 37.1 with approx. 2.9 people per household.

The median household income within Solano County is $86,010 and the median home value is $428,738. The largest percentage of Households by income are the $100,000 – $149,999 (21.4%), followed by $50,000 – $74,999 (17.1%) and $75,000 – $99,999 (15%). $150,000+ households make up 21.3% of the county.

Core Publications

Daily Republic (DR) – With roots going back to 1855, The Daily Republic and it’s predecessors have served the Fairfield, Vacaville, Suisun City and Travis Communities for 160 years.

A McNaughton family newspaper since 1960, the Newspaper publishes twice a week on Wednesdays and Sundays.

dailyrepublic.com – The paid online site for the Daily Republic, providing updated local news and information about our community. All of our specialty products and content are also represented here.

Tailwind – A weekly publication, distributed each Friday morning, serving the Travis Air Force Base community. Tailwind takes an in-depth look at the human side of the military, focusing on individuals with features and stories of interest to base personnel. We have a weekly distribution of 7,000 copies.

Niche Publications

Discover Solano Magazine – A glossy magazine that invites our out of town visitors and local residents to our attractions, events and historical places.

It is distributed to the Daily Republic readers as well as area hotels, Visitor Centers, restaurants, and several other select, high-traffic locations throughout Solano County. It’s also eblasted to 50,000 Solano County Residents.

Solano Life Magazine – This is a valuable resource for newcomers moving into our community and established residents as well. This magazine is filled with important facts, figures and profiles of interesting people. It is the “What’s What” and Who’s Who”” of Solano County and surrounding areas.

Super Saver – A monthly publication that is distributed to readers of the Daily Republic, Winters Express, Tailwind and eblasted to 30,000 Solano County Shoppers within Fairfield, Vacaville and Suisun City. It features local advertising and engaging lifestyle content and many popular contests designed to keep our readers engaged and involved.

Reader’s Choice – A bound magazine dedicated to celebrating local businesses. Each year the readers of the Daily Republic vote for over 125 plus categories ranging from “Best Hamburger” to “Best Oil Change.” This magazine publishes the results and includes profiles of the winners.

Women or Influence – A local publication whose focus is on profiling prominent local women, who have made an influence on the Solano County community.

Senior Living – A full glossy magazine published 3 times a year focused on today’s active 55+ adults. It includes healthy tips and community resources for our Solano County active seniors. This publication publishes in the Daily Republic and is eblasted to 30,000 Solano seniors.

Solano County Business Journal -The Solano County Business Journal is a quarterly glossy magazine with local business stories, current trends and local features. This publication publishes in the Daily Republic and is eblasted to 50,000 of Solano businesses and Solano County CEO’s and business professionals.

How to Guide – A bound magazine helping readers make informed decisions when purchasing goods and services. Articles provide basic tips on choosing everything from an accountant to the perfect youth bedroom furniture. It publishes in the Daily Republic and eblasted to 30,000 Solano County Residents.

Holiday Wish Book – Kicking off the Holiday shopping season is our Holiday Wish Book. A bound magazine showcasing products, services and holiday greetings. This glossy magazine publishes in the Daily Republic, Winters Express and Davis Enterprise and is eblasted to 50,000 Yolo and Solano Shoppers.

HomeSeller – is a weekly section dedicated to the real estate community and homeowners and features relevant content in the form of articles, tips and the most current list of homes for sale in El Dorado County.

Other Publications

American Home Week – A special broadsheet section printed in conjunction with the Northern Solano County Realtors’ Association to celebrate American Home Week. Highlighting the local real estate market, mortgage information and other related topics.

Veteran’s Day Tribute – A special tabloid section published on Veterans Day honoring the local men and women who have served our county.

Secrets of Success – An annual publication celebrating the longevity of local businesses. The section is focused on businesses that have celebrating significant milestone anniversaries (10 years or greater in 5 year increments) during the year.

Solano County

Features

Market Demographics

Core Publications

Niche Publications

McNaughton Media

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